Hero
The first-viewport identity and pitch surface.
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Frutiger Aero Revival
Windows Vista welcome screen circa 2007 — wallpaper meets brand site. Earnest, tropical, glossy, full of light. Portfolio as a sunny pond with bubbles drifting up.
Run 2026-05-24-2012
y2k-revival
Cut score 7/10
Detail
The browsing or analysis surface that proves the system can hold real content.
Action
The conversion or single-task surface that tests whether the archetype survives utility.