Hero
The first-viewport identity and pitch surface.
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Swiss Editorial Grid
A karaoke tool re-cast as a printed Swiss design quarterly: rigid 12-column grid, Work Sans 900 at billboard scale flush-left against oceans of white.
Run 2026-05-22-2156
editorial
Cut score 9/10
Detail
The browsing or analysis surface that proves the system can hold real content.
Action
The conversion or single-task surface that tests whether the archetype survives utility.